Independent Shilajit research · evidence · testing · reviews
Brands
This is where we collect, check and compare information on shilajit brands sold to UK customers. Every brand is assessed against the same published criteria: testing, origin documentation, labelling, claims and real cost. Until a brand has been through that process, it doesn’t get a score here.
Nature Elixirs is the first brand evaluated under this framework. The remaining rows in the table below are placeholders, not evaluated products, test results or rankings. No numeric scores are published yet.
A brand has to qualify before it is evaluated, and then it goes through the same eight stages as every other brand.
These nine criteria are recorded the same way for every brand so that differences are visible rather than buried in marketing copy.
| Criterion | What we look for | Evidence we accept |
|---|---|---|
| Testing transparency | Batch-specific COAs covering metals, microbiology and identity | Laboratory report with batch number, date, methods, results and detection limits |
| Laboratory credentials | A named laboratory accredited for the tests reported[1] | Accreditation certificate and schedule, checked against the tests on the COA |
| Origin documentation | Region and supplier named, not just a mountain range | Supply-chain or import documents; a brand statement alone is recorded as a claim |
| Manufacturing transparency | Who processes and packs the product, and how | Named facility or a description of the purification process |
| Label & packaging | Responsible business, batch number, date mark, ingredients, serving size | The physical label on a purchased unit |
| Claims transparency | Health claims that match the GB register; no disease or “boost” claims[2][3] | Product page, packaging and adverts as published |
| Evidence quality | Whether cited studies support the claim they are attached to | Our reading of the cited studies, linked to our evidence ratings |
| Price | Cost per gram and per serving at the standard single-unit price | Listed price on the date checked; see price methodology |
| Customer information | Contact details, returns policy and response to queries | Published policies and our own enquiries |
Contaminant results are compared with the legal maximum levels for food supplements in Great Britain, as set out in our heavy-metal limits article. The same checklist, written for shoppers, is on how to evaluate a shilajit brand.
Brand records appear here side by side as they are completed. Each cell records evidence status, not a score.
| Brand | Formats | Origin documents | Batch COA | Contaminant panel | Cost / gram | Cost / serving | Status |
|---|---|---|---|---|---|---|---|
| Nature Elixirs Evaluated brand | Resin (evaluated) | Himalayan; processed by the brand’s own Pakistan-based company | AGROLAB LUFA, batch SJ2509, Oct 2025 | Metals, mycotoxins, pesticides, PAHs, microbiology; second laboratory (Eurofins) | Not yet recorded | Not yet recorded | Batch COA reviewed |
| Brand record pending | Not yet recorded | Not yet reviewed | Not yet reviewed | Not yet reviewed | — | — | Awaiting documents |
| Brand record pending | Not yet recorded | Not yet reviewed | Not yet reviewed | Not yet reviewed | — | — | Awaiting documents |
Rows marked “record pending” are placeholders. The table records evidence status and is not a ranking. Status labels are defined on our verification labels explained.
Each brand gets a profile page with the evidence behind every entry in the table (the first is the Nature Elixirs evaluation): the documents we were given, the documents we requested and didn’t receive, the price on the date we checked, and any response from the brand. A blank field means we don’t have the information. It never means “fine”.
Related rankings and shortlists, such as best shilajit UK and best-documented shilajit UK, draw on these records. How they are built is explained on how best-of lists and comparisons are built.
Brand profile template
Jar prices are designed to be hard to compare. Brands sell different weights, recommend different serving sizes and run near-permanent discounts. We convert everything to two numbers.
A 30 g jar costs £36. Cost per gram = £36 ÷ 30 = £1.20. If the label serving is 0.3 g, cost per serving = £1.20 × 0.3 = £0.36, and the jar holds 100 servings.
Cost per gram compares material; cost per serving compares what you actually pay per dose. A capsule product can look cheap per gram and expensive per serving, or the other way round. Neither number tells you about quality, which is why price is recorded next to testing, not instead of it.
Open the cost-per-gram calculator
More: UK shilajit prices · comparing cost per gram · comparing serving costs · subscriptions and multi-buys
Marketing claims are recorded exactly as published, then checked. Health claims used in UK marketing must be authorised on the GB nutrition and health claims register, and the advertising code applies the same rule.[2][3]
Health claims
Why “testosterone booster” and “cures fatigue” are red flags in themselves.
Why this matters: how affiliate links and sponsorships can affect supplement reviews.
We won’t name one until brands have been through the same evaluation. “Best” also depends on what you prioritise: documentation, format or price per serving. Our shortlists, such as best value and best-documented, explain the basis for each.
Our policies on advertising and sponsorship and conflicts of interest set out how commercial relationships are handled and disclosed. Every evaluation uses the published criteria above and links to the underlying documents, so readers can check the reasoning.
Brands can submit documents through our brand engagement process. Submission doesn’t guarantee inclusion, and the evaluation is the same whether or not the brand initiated contact.
See the UK brand transparency index and the UK shilajit market report.
Primary research, regulators and standards bodies are cited first. A source being listed here does not mean it supports every claim made by sellers; it supports the specific statement it is attached to.
Send batch COAs, origin documents and label artwork. Everything you provide is recorded as brand-supplied and shown as such.
