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Claims & myths

Shilajit Claims & Myths Checked

Shilajit marketing leans on a small set of repeated claims: “85+ minerals”, “boosts testosterone”, “100% pure”, “Himalayan”, “lab tested”, “clinically proven”. We check each one against the research and UK rules, and give it a plain verdict. Most turn out to be misleading, unverifiable or true only in a much narrower sense than the label suggests.

Updated 4 October 2026Claims hubHow we separate evidence from marketing

How to read our verdicts

Each claim gets one of four verdicts. The label carries the meaning; the colour is a visual aid only.

AccurateSupported by evidence in the way the claim is usually made.
Partly trueTrue in a narrower sense than the wording implies.
Misleading UnprovenMisleading: likely to give a false impression. Unproven: not established by evidence.

Health and performance claims

Claim

“Boosts testosterone”

Partly true

One randomised trial in healthy men aged 45–55 reported higher testosterone than placebo.[1] One trial, one preparation, one age group: not a general effect. It is also a health claim that UK marketing can only use if authorised.[2]

Claim

“Clinically proven”

Misleading

A handful of small trials, mostly on one branded extract, don’t prove that shilajit, or a different product, works. “Clinically studied” may be accurate; “proven” isn’t.

Claim

“Boosts energy”

Unproven

No controlled human trial has measured everyday energy or fatigue. The nearest data is a laboratory strength test.[3]

Claim

“Helps absorb nutrients”

Unproven

The fulvic acid “carrier” idea has not been demonstrated in human studies of shilajit.

Claim

“No side effects”

Misleading

Small, short trials can’t rule out uncommon side effects. “None reported in small trials” is accurate; “no side effects” isn’t.

Claim

“Used for 3,000 years”

Partly true

Long traditional use in Ayurveda and Persian medicine is documented;[4][5] the specific figure rarely is. Either way, traditional use isn’t clinical evidence.

Composition and quality claims

Claim

“Contains 84 (or 85+) minerals”

Misleading

A long element list includes toxic metals. Thallium, for example, has been measured in shilajit supplements.[6] What matters is which elements, at what levels.

Claim

“Higher fulvic acid = better”

Unproven

No evidence links higher percentages to better outcomes, and results depend on the test method. See more fulvic acid, better shilajit?

Claim

“100% pure”

Misleading

No natural material is 100% pure, and “pure” has no defined meaning on a shilajit label. Only batch contaminant results say anything about purity.

Claim

“Gold grade” / “premium”

Misleading

There is no grading standard. Classical “gold” shilajit is a traditional category, not a modern quality grade.

Claim

“The darker the better”

Misleading

Colour varies with origin, moisture and processing, and says nothing about purity or effect.

Claim

“No fillers, no additives”

Partly true

Often accurate for resin. Check the ingredients list, and remember identity testing is the only way to rule out undeclared fillers.

Origin and testing claims

Claim

“Himalayan, so authentic”

Misleading

A mountain range is not proof of identity or purity. Contaminant levels vary between deposits in the same range.

Claim

“Harvested above 16,000 feet”

Unproven

Can’t be verified by a buyer, and no evidence links altitude to quality.

Claim

“Lab tested”

Partly true

Usually true that something was tested. Meaningless without the lab, the batch, the tests and the results.

Claim

“UK lab tested”

Partly true

Location matters less than accreditation scope and whether the sample matches your batch.

Claim

“Wild-harvested, sun-dried, raw”

Partly true

May describe the process accurately, but none of these words is a safety or quality marker.

Claim

“Organic shilajit”

Unproven

Ask which certification body issued the organic claim and what it covers. See can shilajit be organic?

Checking a brand’s claim: a worked example

For brand claims we separate four things: what the brand says, what its own evidence shows, what the wider research says, and our verdict. Here is one claim from the first brand we have evaluated.

Nature Elixirs: “lab tested”
StepFinding
What the brand saysIts shilajit is lab tested, with reports published on its website
Brand-specific evidenceAn AGROLAB LUFA report for batch SJ2509 covering metals, mycotoxins, pesticides and microbiology, plus a Eurofins heavy-metal certificate; our purchased jar carried the same batch number[7][8]
Wider researchNot relevant to this claim: testing describes a product’s contents, not its effects
Our verdictAccurate for batch SJ2509, with additional laboratory documentation alongside. Later batches are assessed as their reports are published.

Full context: Nature Elixirs evaluation.

Claims and UK law

Whether a claim is true and whether it is allowed are separate questions. In UK marketing of food and food supplements, only health claims listed as authorised on the GB nutrition and health claims register may be used, along with claims that mean the same thing to consumers.[9][2] A claim can be partly true and still not allowed.

See what UK sellers can and can’t claim, and if you see a claim that breaks the rules, how to report a misleading claim.

Common questions

Is shilajit a scam?

Shilajit is a real substance with some early research behind it. Much of the marketing around it is exaggerated. See is shilajit a scam?

How can I tell if a claim is exaggerated?

Look for absolute words (“proven”, “pure”, “no side effects”), disease or “boost” claims, and numbers without a source. Then ask for the study or document behind it.

Why do so many brands use the same claims?

Claims spread by copying, not by checking. Reviews can mislead the same way; see how to judge customer reviews.

Sources & further reading

Primary research, regulators and standards bodies are cited first. A source being listed here does not mean it supports every claim made by sellers; it supports the specific statement it is attached to.

  1. Pandit S, Biswas S, Jana U, De RK, Mukhopadhyay SC, Biswas TK. Clinical evaluation of purified Shilajit on testosterone levels in healthy volunteers. Andrologia 48(5):570–575, 2016. PMID 26395129. View source (opens in a new tab) [Randomised controlled trial]
  2. Committee of Advertising Practice. UK Code of Non-broadcast Advertising (CAP Code), Section 15: Food, food supplements and associated health or nutritional claims. asa.org.uk. View source (opens in a new tab) [Advertising code]
  3. Keller JL, Housh TJ, Hill EC, Smith CM, Schmidt RJ, Johnson GO. The effects of Shilajit supplementation on fatigue-induced decreases in muscular strength and serum hydroxyproline levels. Journal of the International Society of Sports Nutrition 16:3, 2019. doi:10.1186/s12970-019-0270-2; PMID 30728074. View source (opens in a new tab) [Randomised controlled trial]
  4. Wilson E, Rajamanickam GV, Dubey GP, et al.. Review on shilajit used in traditional Indian medicine. Journal of Ethnopharmacology 136(1):1–9, 2011. doi:10.1016/j.jep.2011.04.033; PMID 21530631. View source (opens in a new tab) [Review]
  5. Shahriari M, Zare F, Nimrouzi M. The curative role of bitumen in traditional Persian medicine. Acta medico-historica Adriatica 16(2):283–292, 2018. doi:10.31952/amha.16.2.6. View source (opens in a new tab) [Historical review]
  6. Quantifying of thallium in Shilajit and its supplements to unveil the potential risk of consumption of this popular traditional medicine. BMC Chemistry 19:20, 2025. doi:10.1186/s13065-025-01384-7. View source (opens in a new tab) [Laboratory analysis]
  7. AGROLAB LUFA GmbH (published by Nature Elixirs). Test report, Himalayan Shilajit, batch SJ2509, sample 765188. natureelixirs.com, 2025. View source (opens in a new tab) [Brand-published laboratory report]
  8. Eurofins (published by Nature Elixirs). Certificate of Analysis, report 5086533-0, sample 15498300. natureelixirs.com, 2025. View source (opens in a new tab) [Brand-published laboratory report]
  9. Department of Health and Social Care. Great Britain nutrition and health claims (NHC) register. GOV.UK. View source (opens in a new tab) [Official register]

Seen a claim we haven’t covered?

Tell us where you saw it. We add claims that come up repeatedly in UK marketing.