How paid content is labelled
| Type | How it is shown |
|---|---|
| Display advertising | Labelled “Advertisement” and visually separate from articles |
| Sponsored content | Labelled “Sponsored” at the top, with the sponsor named |
| Affiliate links | Page-level notice; see affiliate disclosure |
| Content about a partner brand | Partnership noted on the same page |
What is never for sale
- Evaluation resultsStatus labels come from evidence only.
- Shortlist placesA product must complete the evaluation; see how lists are built.
- Research ratingsRated from published studies only.
- Editorial approvalAdvertisers and sponsors don’t see or approve content before publication.
Advertiser claims
We won’t accept advertising that makes health claims not authorised on the GB nutrition and health claims register, or claims to treat or prevent disease.[1][2] See what UK sellers can claim.
Sources & further reading
Primary research, regulators and standards bodies are cited first. A source being listed here does not mean it supports every claim made by sellers; it supports the specific statement it is attached to.
- Department of Health and Social Care. Great Britain nutrition and health claims (NHC) register. GOV.UK. View source (opens in a new tab) [Official register]
- Committee of Advertising Practice. UK Code of Non-broadcast Advertising (CAP Code), Section 15: Food, food supplements and associated health or nutritional claims. asa.org.uk. View source (opens in a new tab) [Advertising code]