What we report with every sample
- Sample sizeHow many people responded.
- RecruitmentHow respondents were found, and whether they were existing customers.
- TimingWhen responses were collected.
- IncentivesWhether anything was offered for responding.
- All responsesIncluding negative ones, with the full distribution of ratings.
Where any of these details hasn’t yet been published, the sample carries the label Methodology pending and is given less weight. See verification labels.
What we ask, and what we don’t
We ask about
- Taste and smell
- Texture and ease of measuring
- Packaging and labelling
- Delivery
- Value for money
- Overall experience (0–10)
We don’t ask about
- Health benefits
- Symptoms or conditions
- Comparisons with medicines
How much weight feedback carries
Feedback is the last criterion in our list method, after documentation, testing, identity, value and purchasing. A high rating never makes up for missing laboratory evidence. See also how to judge customer reviews.